Due to the coronavirus pandemic, businesses have had to switch their entire focus to virtual events because the gathering of people has been discouraged. Virtual events in their essence, are events that take place on a virtual platform. These events are conducted through online platforms which have the ability to connect people from all around the world, engaging them with interesting content. Virtual conferences, webinars, and hybrid events can be hosted through a virtual platform.
What is a Virtual Platform?
A virtual platform can be defined as software that can allow its users to hold events on an online platform. These events can get the user information about any part of their system at any given time. Businesses have started using these in response to the pandemic, allowing their businesses to flourish even in these difficult times. The advantages of hosting events through virtual platforms like Virtual Recruitment Days are numerous.
Here are seven ways in which using virtual platforms help your company:
Advantages of Virtual Events Platforms
1. How can Virtual Events Save Money?
Online Events help corporations to reduce the overall cost of holding events. Physical events require a very big budget as they need to pay for the venue, setup, staff, meals, and travel costs. These events diminish the need for all these expenses, cutting the overall cost by 70%. Host a variety of events such as webinars, virtual job fairs, virtual trade shows, and education fairs, all at the most affordable rates.
2. How do Online Events Save Time?
Hosting your events on an online platform helps you and your employees conserve time. These events do require some time in which to set up their website, registration, and marketing. Physical events require a lot of planning and a lot of time to execute those plans. Holding your events through an online platform eradicates the need for traveling so, it finishes travel time. Your company can invest their valuable time in other aspects of the corporate world.
3. How Are Virtual Events Good for the Environment?
Physical events require large quantities of paper, people have to travel for them and ultimately, they cause a lot of pollution. Cars emit carbon which hurts the environment, the paper is taken from trees and the gathering of people leaves a lot of trash in their wake. The environment is suffering greatly due to our carelessness. Online events reduce the carbon footprint left behind by vehicles and trees are saved as papers are not used then thrown away.
4. How do They Increase your Reach?
The biggest hurdle with hosting physical events is traveling. People might not be able to attend your event as they might not be in the same vicinity. Some skip these sessions due to the lack of funds available. When you host events virtually, all these things are taken care of. Attendees do not need to travel to your event, they do not even need to be in the same country to participate. These events allow your corporation to provide a chance for people living all around the world to attend your session and in turn, increase the reach of your company.
5. How Are These Events Interactive?
These events are the most modern innovations of the time. They allow your corporations to add amazing new effects through the use of video and auditory aids. These give your company the tools to interact with your customers in real-time. An increase in interactions leads to a lifelong commitment between the customer and your company. It will ensure that your customer remains loyal to your brand.
6. How can They Help in Forging Connections?
Online Events are fact-paced and the people attending them have the ease of scrolling through a list of online booths instead of walking from one booth to the other. Each online booth has a person from your company who interacts with the attendees. Through the use of online event platforms, your employees can interact with a larger volume of people and from different parts of the world. This will enable your company to make connections with people with similar interests from all around the world. This increases the reach of your company and has the ability to transform a national corporation into an international one.
7. How Are They Easier to Analyse?
The success or failure of an event is judged through the use of analytics, which is hard to organize and gather. Events held on a virtual platform, allow your corporation to gather the necessary information and turn it into quantifiable data. Your company can keep track of the analytics of the entire event in the easiest way possible, with the most accurate results.
Corporations all around the world have shifted their focus from physical events to online events. Virtual Event Platforms are the latest innovation of modern technology which enables them to carry out their online events just as efficiently as you would a physical event. Being cost-effective, time-saving and easy to use are just some of the many benefits of using these platforms to host your event. This is what your company needs to get to the next level.
Author | Zoha Junaid